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The NUTRO NATURAL CHOICE range is proudly 100% Australian made and contains premium natural nutrition your pets deserve for a happy, healthy and long life.

The NUTRO NATURAL CHOICE Difference

Good, wholesome nutrition:

Nutro^® NATURAL CHOICE products include many of the ingredients that you'd find in a typical Australian kitchen. Ingredients such as chicken, Tasmanian salmon, Australian lamb, wholesome rice, oatmeal and sunflower oil – just good, wholesome ingredients for good wholesome nutrition. That's why when you buy Nutro^® NATURAL CHOICE, you can be satisfied that it contains everything that your pet needs…and nothing they don't.

Ingredient Integrity:

Nutro NATURAL CHOICE is committed to using only the very best quality ingredients available. We have a dedicated quality control team who source all of the ingredients, based on freshness and quality. These quality checks continue before, during and after the product is made. Our commitment to quality and ingredient integrity is what makes Nutro NATURAL CHOICE taste as good as though it was prepared at home – with the peace of mind that comes with 80 years of experience.

Simple yet high performing recipes:

Most pet foods on the market have complex ingredient panels, with many ingredients you may not have heard of. Take a closer look at a bag of Nutro^® NATURAL CHOICE. You'll find only wholesome ingredients such as chicken, rice, oatmeal, vitamins and minerals. Having simple recipes doesn't mean that we sacrifice on performance. In fact, the opposite is true. Due to such careful selection of only the finest ingredients, we also have the finest digestibility results for less backyard waste.

Australian Made:

Nutro^® NATURAL CHOICE products are proudly 100% Australian made. The benefits of an Australian-made product are plentiful, including supporting local farmers, the economy, highest quality ingredients and a fresher product. As we manufacture locally, transportation, including shipping, is drastically reduced. This ensures that our carbon footprint is lower than imported products. Another key benefit is simply the peace of mind that an Australian-made product provides.

Ethical and Sustainable:

We guarantee the freshest ingredients are sourced locally wherever possible. The sourcing of local ingredients further allows us to reduce our carbon foot print while supporting Australian manufacturing and jobs. An example of our commitment to sustainability is that our salmon is farmed in Tasmania and is not fished from wild stocks.

Natural Formulations:

The moment fats or oils come into contact with oxygen, they begin to lose their nutritional value and flavour. We have taken special care to preserve the freshness of Nutro NATURAL CHOICE with the use of natural antioxidants, which slows this process. A special proprietary blend of mixed Tocopherols (natural Vitamin E) and rosemary extract is added to each bag. Nutro NATURAL CHOICE is also formulated free from artificial colours, flavours and preservatives.

The Nutro NATURAL CHOICE for healthy skin and a shiny coat:

One of the most visible signs of good health in your pet is through healthy skin and a glossy coat. Nutro NATURAL CHOICE contains high levels of linoleic acid, derived from sunflower oil and flax seeds, to help nourish the skin and help the coat shine. Plus healthy skin means less itching and scratching and a more beautiful pet - we guarantee it.

No Chicken heads, feet or intestines, also known as by-products:

Nutro NATURAL CHOICE contains everything your pet needs for a healthy life and nothing they don't. The exclusion of chicken heads, feet and intestines makes for a more easily digested product, which means less backyard pick up.

When you buy Nutro NATURAL CHOICE, it's what you don't get that is also important: