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The Ziwi Peak Advantage - Zz

The Ziwi brand was established in 2002 and since that time, Ziwi has grown to become the global leader in air-dried pet nutrition, and the leading exported pet food brand from New Zealand.  Today Ziwi is exported to over 20 countries around the world and has a growing portfolio of air-dried and canned foods, rewards, and oral chews offerings. Every product is produced, packed and quality checked in Ziwi's own facilities in New Zealand.   Ziwi is a family owned company, with production facilities in the coastal town of Mount Maunganui in the North Island of New Zealand as well as in Christchurch in the South Island. Ziwi works closely with only the best New Zealand farmers to ensure all ingredients meet the highest standards and follow ethical and sustainable farming and fishing practices. All meat is sourced from free range farms where the animals are grass fed all year round, and the fish are wild caught from around New Zealand.

Ziwi’s philosophy is to offer a fully balanced and highly nutritional food that mimics a whole prey, high meat diet for dogs and cats.
It offers all the vital ingredients of a fully-balanced complete RAW meat diet, and all the convenience of a 

Ziwi recipes contain:

  • Meat, organs (heart, lung, kidney, liver, green tripe) and bone from free range, grass fed animals and seafood.
  • 3% New Zealand green-lipped mussel.
  • Green Tripe: 7% cold washed unbleached green tripe in Ziwi Peak recipes except Chicken.
  • More than 40% tripe is used in the Lamb and Tripe recipe.
What isn't in Ziwi is just as important as what is:
  • No rendered meat or meat meals/fish meals
  • No antibiotics or growth promotants
  • No added carbohydrates or sugars – no grains, potatoes, rice, cereals, or glycerines
  • No added fillers
  • No artificial gelling agents in canned products.
  • No BPA or carrageenan in cans
  • No BHA, BHT, TSP or any preservatives
  • No GMO ingredients

All recipes comply with the AAFCO nutritional requirements for a complete and balanced daily diet for all breeds and life stages including large breed puppies.  All meat and seafood is processed through strict Export Grade Facilities which meet and exceed all international quality standards (AAFCO, USFDA, EU, Japan, Australia, etc).  
Ziwi has an annual testing program which meets and exceeds industry requirements, as well as meeting our own internal quality standards. Ziwi is regularly audited by the Ministry of Primary Industries (MPI), who are the New Zealand Government agency that manages and monitors the pet food industry.
Ziwi’s unique twin stage air drying process is a slow and gentle low temperature process that takes many hours to dry the raw food. Our unique process protects the natural raw protein structure and minimises damage to sensitive enzymes, nutrients, and vitamins. Ziwi’s QA staff supervise all canning manufacturing.

Ziwi’s cans are manufactured to our recipe and specification in a cannery in New Zealand, and comply with international canning manufacturing regulations. The cannery has been a long term partner for Ziwi and produces the best quality product under our strict controls and manufacturing specification.

Some veterinarians hesitate to recommend a raw food diet for dogs and cats due to concerns about contamination of food with pathogenic bacteria. Ziwi Peak offers an alternative where food safety issues from raw feeding arise.
Ziwi’s air drying process uses a slow and gentle low temperature process that takes many hours to dry the raw food. Our twin stage air-drying process eliminates pathogenic bacteria, such as E. coli, salmonella and listeria, while protecting the natural nutrition of the ingredients. Our food is air dried to a point where there isn’t enough moisture to allow harmful microorganisms to grow on the product. It is then processed at a high enough temperature to eliminate any parasites if any are present. We have very strict QA controls in place around our drying process to ensure the safety and quality of our pet food.
We do routine testing for total bacterial count, yeasts and moulds, and bacterial pathogens to meet stringent international food safety regulations. Random, representative sampling is conducted on a weekly basis and sent to an accredited, independent laboratory to conduct the tests. The samples are taken from the finished, dry product and form part of our product release process. We have defined tolerances for all tests which are written into our risk management programme. The tolerances have been set up based on microbial requirements for the markets which we export to and with MPI guidance.
Ziwi offers a way for dog and cat owners to give their animals a raw diet without the need to handle and process raw meat, bones and organs, which introduces the risk of contamination by improper or inadequate hygiene practices. Ziwi recipes require minimal handling, thus reducing the risk of contamination.

If you would like to learn more about ZIWI Peak, click here for further information or visit the Ziwi website here 
The ZiwiPeak Advantage

ZiwiPeak pet-foods measure up nutritionally because they:

Match your dog or cat's digestive system

1. Over the centuries dogs & cats have evolved their own anatomical specialisation, especially in relation to digestion by living of a raw diet.   It is evident in the ratio of gastrointestinal tract to total body length which is considerably lower than the omnivorous pig or the herbivorous sheep. This specialisation particularly suits a diet high in protein and fat and low in carbohydrates.

2. Avoid weight control difficulties
Recent studies in the United States reveal that as many as 40% of the nation's dogs & cats may be obese. The most common (but not only) reason is that they are eating over-large portions of higher carbohydrate foods and not getting the exercise they need to burn off the calories. Nutritionally sound, meat-based diets require less food intake by dogs and cats.

3. Fully comply with regulatory standards
ZiwiPeak 'Cuisine' is formulated by animal health professionals to ensure it fully complies with industry requirements (AAFCO) as a nutritious pet-food diet for dogs and cats.

4. Reduce flatulence and stool volume
Unlike grain-based diets, dogs & cats can more fully digest ZiwiPeak food because its the equivalent to a raw diet, thereby reducing the flatulence and stool volume associated with high carbohydrate diets. This is particularly advantageous for dog & cat  owners living in more confined urban environments such as apartments.

5. Are free of any preservatives, fillers or grains
A good number of cheaper pet-foods contain high levels of carbohydrates in the form of low quality grains and grain by-products. Add to this the popular use of preservatives, various colourings and a rich assortment of fillers and you have a sizeable line-up of commercial foods that are more likely to be hindering, rather than helping, your pet to achieve optimum energy and health.

6. Provide readily usable essential vitamins
Dogs & Cats are unable to produce minerals and can only produce some vitamins.They cannot, for example, synthesise sufficient Vitamin D to meet their requirements, so this vitamin needs to be incorporated into their diet. This is achieved by including foods in the diet that are rich in Vitamin D, such as liver and fish oil.

7. Contain valuable ingredients
Joint problems are more evident in some breeds of dogs than others. Ingredients like New Zealand mussel, and venison connective tissue (which provides digestible levels of Chondroitin and Glucosamine) are included in ZiwiPeak 'Cuisine' products to nutritionally support long-term joint health.

8. Offer your dog or cat wider nutritional benefits
As dogs or cats hunting in the wild would eat virtually the whole animal, and derive the nutritional benefits of consuming items like raw liver, heart, kidneys and stomach lining (tripe), these should also form a small part of a naturally healthy diet.   ZiwiPeak gives you this by feeding the equivalent to a raw diet.

9. Retain the original nutritional value 
For dogs and cats to derive the most benefit from their food, it is important to retain as much as possible of the original nutrition value during the processing of the raw meat pet-food. Air-drying the product to reduce the moisture (and thereby naturally preserving it), then sealing it in an airtight package, is an effective way of retaining the nutritional value of the protein and vitamins for your pet.

10. Mirror a 'wild raw meat' hunting diet
Despite parting evolutionary company with wolves and big cats over 10,000 years ago, dogs and cats still thrive on the sort of natural, predominantly raw meat diet they would ingest if they were hunting in the wild. A diet that stimulates optimum energy and good health. Highly processed foods and high levels of carbohydrates, on the other hand, cannot be easily metabolised by dogs and cats.

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